So what’s next? Much of this event was about #Federer’s magnetic appeal, personal power and charm. We don’t know how potent those qualities will be when he’s no longer an active force on the game. Even the greatest champions begin to lose influence once they’re in eclipse or fully retired. On the plus side, Federer got this event off to a great start, and everything he touches appears to turn to gold anyway. He seems to have all the qualities of an outstanding entrepreneur.