#Adidas says #Soccer investment bringing rewards

By Nanthakumar Victor Emmanuel, P.Eng on June 16, 2016 • ( 0 )

#Adidas expects sales of #Soccer boots, shirts and balls to rise 14 percent to a new record of 2.5 billion euros ($2.8 billion) in 2016, showing a return for spending more on partnerships with top teams and players.

The #German sportswear company has long been the world’s top soccer brand, but it was overtaken by #US rival #Nike in the market for boots in 2014, prompting Adidas to lift its marketing spending.