#Forbes: #IndianWells Growing A Singular #Tennis Experience


https___blogs-images_forbes_com_timnewcomb_files_2019_03_IMG_8435-1200x900

https___blogs-images_forbes_com_timnewcomb_files_2019_03_IMG_8430-1200x900

Professional tennis players move through yoga poses on the giant lawn in California desert sunshine as Frisbees float overhead. This greenspace sits adjacent to 20 practice courts at the Indian Wells Tennis Garden, site of the BNP Paribas Open. And fans can watch it all from the 3,000 seats surrounding the practice courts.

Experiences like this, both for the players and the fans, give Indian Wells a unique position in the tennis calendar and create a singular experience that continues to draw roughly 450,000 fans for the two-week event, while earning rave reviews from both the ATP and WTA players who have both voted the tournament the best on tour every year for the last five years. Sponsors, of course, love it all, renewing and growing each year.

Read more at: https://www.forbes.com/sites/timnewcomb/2019/03/06/indian-wells-growing-a-singular-tennis-experience/#5b3d942b38f9

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.