Professional tennis players move through yoga poses on the giant lawn in California desert sunshine as Frisbees float overhead. This greenspace sits adjacent to 20 practice courts at the Indian Wells Tennis Garden, site of the BNP Paribas Open. And fans can watch it all from the 3,000 seats surrounding the practice courts.
Experiences like this, both for the players and the fans, give Indian Wells a unique position in the tennis calendar and create a singular experience that continues to draw roughly 450,000 fans for the two-week event, while earning rave reviews from both the ATP and WTA players who have both voted the tournament the best on tour every year for the last five years. Sponsors, of course, love it all, renewing and growing each year.